Inbound Marketing Works

Inbound marketing combines all the best digital marketing techniques to attract new customers to your business, and keep the ones you have.

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Shoppers Use Search

44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)

Daily Bloggers

82% of marketers who blog daily acquired a customer using their blog, as opposed to half of marketers who blogged monthly, but still acquired  a customer using their blog.

More Leads

Inbound marketing produces 54% more leads than traditional paid marketing practices. (Hubspot, State of Inbound)

The Buying Process Has Changed

The invisible process people use to research products and services they are considering purchasing has become more visible to marketing teams.

Today we can see people people share social proof on sites like yelp and google local. We understand their individual interests thanks to sites like facebook and twitter. We track emails opens and website visitors.

While this shift has taken place, our ability to measure results and change our marketing content has never been more powerful.

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Hubspot (2014)

Marketing Automation

Marketing automation allows us to monitor every individual our brand comes into contact with. We can accurately estimate their position in the purchasing funnel based on their behavior and deliver content that will directly help them to the next step in the process.

Bottom Line. Nurturing leads using targeted content improves marketing ROI and increases revenue. 

Hubspot’s state of inbound report found that the average company saved $20k/year by investing more in inbound marketing vs outbound marketing strategies.

More Leads Per Month

B2B companies that blog generate 67% more leads per month than those who do not blog.

The Natural Evolution of Marketing

Is to integrate search engine optimization, email marketing, social media, and traditional integrated marketing campaigns with a content publishing strategy that tells a story.

Inbound Marketing, also called Content Marketing is the natural evolution of all the best digital marketing technologies and marketing channels.

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Phone: (540) 328-0736