91% of internet users make use of search at least once monthly. 12 Billion searches per month in the United States alone.
According to Search Engine Watch 50% of all mobile searches are directed toward finding local results. More than half of those searches result in a purchase.
Direct mail and traditional print advertising leads close less than 2% of the time, while search based leads close over 14% of the time. Search leads perform 14 times better than direct mail.
2014 BrightEdge data shows that organic search is the largest revenue driver in sectors studied. According to a study conducted by Groupon as much as 60% of direct website visitors are in fact organic search traffic.
Search is the #1 driver of traffic to content sites, beating social media by more than 300%.Outbrain